Omni Channel Analyst
Job Number: 25-04300
Job Number: 25-04300
Be part of a company that delivers life-changing healthcare solutions. ECLARO is looking for an Omni Channel Analyst for our client in Lawrence Township, NJ.
ECLARO’s client is a leader in the Biopharmaceutical Industry, providing quality, innovative, and affordable medicines that make a difference in the lives of patients all over the world. If you’re up to the challenge, then take a chance at this rewarding opportunity!
Position Overview:
- The Omnichannel Analyst is a key member of the Omnichannel Strategy Center of Excellence (CoE), reporting to the Director of Omnichannel Strategy.
- This role supports the development, measurement, and optimization of Omnichannel marketing strategies across HCP and patient audiences.
- The Analyst will focus on turning data into actionable insights, supporting segmentation strategies, and driving continuous improvements to the customer journey through data-driven decision-making.
- This individual will collaborate closely with brand teams, media partners, Business Insights & Technology (BIT), and content strategy teams to enable more personalized and effective customer engagement.
Pay Rate: $72.69-$75.38/Hour
Responsibilities:
- Provide analytical and operational support to the Director and broader Omnichannel CoE team to inform strategic planning and optimize channel performance.
- Work cross-functionally to gather, synthesize, and report on campaign performance data across a range of digital and non-digital channels.
- Partner with internal and external stakeholders to support audience segmentation, content performance analysis, and customer journey mapping.
- Apply measurement frameworks, test-and-learn methodologies to inform Omnichannel planning, and execution.
- Assist in translating analytics into clear business recommendations that enhance marketing effectiveness and efficiency.
- Collaborate with BI&A and brand teams to define key performance indicators (KPIs), build dashboards, and monitor performance of digital and Omnichannel campaigns.
- Analyze audience engagement across channels such as email, media, search, web, rep-triggered programs, and social, providing insights to improve campaign targeting and content delivery.
- Support the execution and measurement of segmentation strategies, helping teams had better understand customer preferences, behaviors, and value-based cohorts.
- Work with agency partners and internal stakeholders to monitor and report on campaign effectiveness, optimizing channel mix and tactical plans.
- Contribute to the development of campaign measurement plans, including test/control design and A/B testing recommendations.
- Participate in cross-functional planning meetings to ensure data is being leveraged effectively to drive Omnichannel decision-making.
- Track and interpret industry benchmarks and internal performance trends to contextualize Client performance and identify opportunities for improvement.
- Assist in the documentation and sharing of best practices in Omnichannel measurement, channel optimization, and reporting across brands and tumor teams.
- Be able to provide ad hoc support to the Director and Brand Teams when needed.
Qualifications:
- Bachelor’s degree in business, marketing, analytics, or a related field required; advanced degree preferred.
- 4–6 years of experience in marketing analytics, digital media reporting, or customer engagement in the healthcare, pharmaceutical, or consumer sectors.
- Experience within the pharmaceutical industry is a must with oncology preferred.
- Familiarity with Omnichannel marketing and campaign measurement frameworks.
- Proficiency in Excel, PowerPoint, and data visualization tools (e.g., Tableau, Power BI).
- Experience with CRM, web analytics, and media reporting platforms preferred.
- Strong analytical thinking with the ability to interpret complex data and translate findings into actionable recommendations.
- Excellent communication and collaboration skills with the ability to work in a fast-paced, matrixed environment.
- Detail-oriented with strong organizational skills and ability to manage multiple projects simultaneously.
If hired, you will enjoy the following ECLARO Benefits:
- 401k Retirement Savings Plan administered by Merrill Lynch
- Commuter Check Pretax Commuter Benefits
- Eligibility to purchase Medical, Dental & Vision Insurance through ECLARO
If interested, you may contact:
June Binuya
junethel.binuya@eclaro.com
2128047476
June Binuya | LinkedIn
Equal Opportunity Employer: ECLARO values diversity and does not discriminate based on Race, Color, Religion, Sex, Sexual Orientation, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status, in compliance with all applicable laws.
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